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  • > 100,000 employees

Our Values | Coles Group

Our values drive how our team of more than 120,000 team members work together and show up, and they shape the culture that we aspire to. They guide our decisions, how we serve our customers and the communities that we work in every day.

It’s important that our values represent the voice of our team members, which is why we've co-created them by our people for our people, with our diverse teams across all areas of our business.

Our values, known as the 4Cs, are unique to us. They represent the best of us today and inspire us to be better tomorrow.

Care for each other 
We care about the person behind the badge, we seek out and listen to different points of view, and we say thanks and appreciate each other often.

Have Courage to make the right choices
We speak up if things don't seem right, are bold and take on the challenge, and we recognise mistakes to find ways to improve.

Deliver for Our Customers
​We ask questions to learn more about our customers needs, we find ways to exceed our customers expectations, and we respond promptly to customer needs to always build trust.

Create for the future
​​We make choices that benefit both today and tomorrow, we try something new and fun with it, and we invest in our growth and the growth of others.